Graphs Pictogram Chart

Pictogram Chart

Visualize and compare percentages, fractions or absolute numbers with engaging icons.

2018 Holiday Survey Of Consumers Big example: 2018 Holiday Survey Of Consumers
  • Pictogram Chart example: 2018 Holiday Survey Of Consumers
  • Pictogram Chart example: Germans World Travel Champs
  • Pictogram Chart example: American Public Opinion Trumps The Border Wall
  • Pictogram Chart example: Fortune 500 Ceos 2018
  • Pictogram Chart example: How S Life In Sweden
  • Pictogram Chart example: Romania The Most Religious Out Of 34 European Contries
What is a pictogram chart?

The pictogram chart uses universal symbols/icons to visualize, highlight and compare percentages, fractions, and absolute numbers. This chart is also known as “ISOTYPE chart” or “Neurath chart.”

The social scientist and scientific philosopher Otto Neurath (1882-1945) developed the ISOTYPE language (International System of Typographic Picture Education) and the “Vienna Method” of picture statistics during his work at Social and Economic Museum of Vienna in the interwar period. This method was designed to be highly comprehensible, having the “visual education” and the easy interpretation of information as its guiding principles.

Today, pictogram charts are frequently used in the news and social media infographics to provide a quick and easy-to-read overview of different topics.

In this vizzard, you can plot multiple sets of icons to compare different types of data. You can mix and match icons and comparison modes to display key facts and figures, compare parts to whole or sets against each other.

Best uses for the pictogram chart
  • Making simple data more interesting
  • Presentations for consumers
  • Communicating data in editorial articles
How to make a pictogram chart with Vizzlo?

Use icons to visualize your data and create stunning, intelligible charts. Follow these easy steps:

  • Click on the elements to edit them: right-click to choose the icon type and the comparison mode (i.e., percentage, fraction or absolute numbers)–alternatively, use the active cards in the sidebar to set all your preferences at once
  • Use the “plus” handles on the sides of each box to add further sets
  • Use the slider to adjust the sizes of the icons
  • Drag a legend around its set to redefine the legends’ position in your chart
  • Drag and drop sets to reposition them. Or, on the tab “APPEARANCE,” of the sidebar choose how to sort them
  • Explore the Vizzlo themes or customize your own, selecting colors and fonts
pictogram chart: pro tips
  • Set the document size before starting to design your chart (in the tab “APPEARANCE” of the sidebar)
  • If you’re planning to use it in your presentation slides, try creating this and other hundred charts and graphics directly in PowerPoint or Google Slides using Vizzlo’s integrations
  • Pictographs work best for part-to-whole comparisons–percentages and fractions having the most impact
  • The more fun designs shouldn’t distract from the meaning of your data–so use this chart only when your data is clear and simple
Pictogram chart maker: key features
  • Up to nine sets
  • Icon types: cocktail, female, gift, male, palm, snowflake, sun, tree
  • Custom (per series) comparison mode: percentage, fractions or absolute numbers
  • Custom legend position
  • Optional automatically sorting: by value; top to bottom and side by side
  • Custom color and fonts

Enhance your productivity

Create a Pictogram Chart directly in the tools you love

Vizzlo Google Slides screenshot

Create a Pictogram Chart in PowerPoint with
Vizzlo's add-in

Vizzlo Google Slides screenshot

Create a Pictogram Chart in Google Slides with
Vizzlo's exclusive add-on

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Visualizations your audience won’t forget

Convey abstract concepts and data with professionally designed
charts and graphics you can easily edit and customize.

Welcome aboard!

Hi! I'm Hendrik, co-founder and CEO of Vizzlo.

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