Start With the Message, Not the Visual

If you really wanted to, you could pretty much apply any data set to any kind of chart. You could start with a blank Venn diagram and try to shoehorn bits of irrelevant information in; this is the kind of practice that comes from the thought “data viz just exists to put some colour on my report,” or, as Autodesk researcher Justin Matejka puts it:

“There’s still the impression that creating graphics or visualizations is really just making pretty pictures and the real stuff you need to do can be done through analysis. (…) Even if you’re very good at statistics, without data viz you might miss something.”

Tip! You can create a Venn Diagram like this in seconds with Vizzlo—it has its very own Vizzard. Try it out!

At Vizzlo, we created the Data Viz Guide with one purpose: to help everyone to communicate better with visuals that not only accurately explain your message but expand on it.

So, step one, before the how-to guide starts, is to think about what you need to convey and whether a Venn diagram template is the most effective way to do it.

Start designing your own charts and business graphics.

Use Cases: When to Venn

The Venn diagram (and its overlooked cousin, the Euler) best shows the differences and commonalities between different groups of data. Ok, fine, we already told you so in the “What Is” article of the guide—so now let’s put this abstract maxim into some contextual Venn diagram examples:

Venn for Presentations: (Motivation) To Persuade*

  • How big is the market share of this demographic?
  • What are the differentiators between yourself and competitors?
  • What do a range of successful companies have in common, and how are you going to emulate that?

*Show investors, clients, and budget-gatekeepers just how large you can scale, or just how specific & accurate you can be with targeting.

Venn for Reports: (Motivation) To Illustrate*

  • How much have your scaled output/gains or minimised spend since last month? What’s the comparative growth?
  • How can you show, and then re-target, different commonalities between your current customer profiles?
  • Are there logical intersections that show opportunities currently being missed?

*Maybe this month your reports can actually show how much your contribution improves KPIs across your sector/the bottomline?

Venn for Discovery: (Motivation) To Learn*

  • If mathematicians and engineers have been using Venn and Euler diagrams for hundreds of years to explore logical potential, what can they reveal with your own enormous collection of indecipherable Big Data?
  • Are there correlations you didn’t expect?
  • Can you predict some probable outcomes?

*To repeat: even the best statisticians miss learnings if they don’t use visualizations.

Venn for Decision Makers: (Motivation) To Compare*

  • How do two products/services/strategies’ features contrast with each other?
  • What are the resources needed, vs. the projected gains?

*The less painstakingly tedious option for getting those key decisions finalised sometime this century.

Like the look of this Venn Diagram example? Get started with the same template!

Data Viz in Practice: Venn Diagram Creator

Just a reminder! We have a really concise video version of this on our Venn Vizzard page. Check it out.

Now that you have the motivations, expectations and theory locked down, starting a Venn diagram maker will be quick and easy. You can start with a blank Venn diagram if you want to, but Vizzlo’s Venn diagram template and examples make starting the process really easy.

Your first step in creating a Venn diagram is to decide what you want to compare.

Think of a descriptive header.

After you added all your circles, make sure each of them at least overlaps with one other circle.

You should also label each circle with the data it represents.

Styling the labels with a proper font and color can make it easier to read. Also, try and add labels in a way that they can’t be confused with another circle.

You can just click and drag labels in Vizzlo to position them in a way that is easy to understand and avoids confusion.

The part of the circle that does not overlap with any other circles is the area where you enter the differences, meaning the characteristics only this circle possesses and are not true for any other circles in your diagram.

Overlapping areas, i.e., intersections are the areas of similarities. If the similarities are shared with more than one other circle, put them in the area where all circles for which the given feature applies overlap.

If you click on an area, you can enter a headline as well as content so it’s easily distinguishable.

The preset light transparency of Vizzlo’s Venn diagram template makes it easy to spot intersections and relationships on first glance.

You can easily change the colors of your circles to fit your companies color scheme or to better correlate with the data you are trying to visualize. A good tip is to correlate the color to your data in a way that makes sense intuitively, so people can easily process the information. For example with weather data, temperature is usually associated with red, precipitation with blue, and so on.

Even though a Venn diagram with 3 circles or one with two is the most common, you can easily add more circles and create intriguing and more complex diagrams, like this quadruple diagram on Ikigai.

Source: “What is your Ikigai?” by The View Inside Me - http://theviewinside.me/what-is-your-ikigai/

After you are done editing your diagram, you can export it as a .pdf, .png and of course our Venn diagram is printable directly from the editor, by selecting the dropdown menu on the top left hand side and select “Print.”

If you need any pointers on looks, color schemes or the like, check out Vizzlo’s Gallery for different Venn diagram examples with all kinds of styles.

Start designing your own charts and business graphics.

Discover More

Vizzlo's Venn diagram: examples and key features

  • Unlimited sets/circles
  • Multiple intersections
  • Custom sizes and colors
  • Optional detailed description for circles and intersections
Learn more about Vizzlo's Venn diagram

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