Business Unit StrengthMarket AttractivenessGrowInvest or ExpandGrowInvest or ExpandHoldHold / SelectiveGrowInvest or ExpandHoldHold / SelectiveHarvestDivest or HarvestHoldHold / SelectiveHarvestDivest or HarvestHarvestDivest or HarvestGrowTypically you would invest in one of the businesses from this area.HoldThe potential of these businesses isn't obvious.HarvestJust invest enough in this business to keep it operation or divest it.Untitled GE-McKinsey Matrixhallo!Business Unit StrengthMarket AttractivenessGrowInvest or ExpandGrowInvest or ExpandHoldHold / SelectiveGrowInvest or ExpandHoldHold / SelectiveHarvestDivest or HarvestHoldHold / SelectiveHarvestDivest or HarvestHarvestDivest or HarvestGrowTypically you would invest in one of the businesses from this area.HoldThe potential of these businesses isn't obvious.HarvestJust invest enough in this business to keep it operation or divest it.