SalesMarketing and CommunicationsInternal and external publicsCulture and operationsHow brand values are put into practice?Peripheral LanguagesLanguages of local communicationLanguage PyramidAbram de Swaanhallo!hallo!Abram de SwaanSalesMarketing and CommunicationsInternal and external publicsCulture and operationsHow brand values are put into practice?Peripheral LanguagesLanguages of local communication