Terry Willis
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Key partners
Rental hosts
Superhosts
Experiences hosts
Large landlords
Tourism partners
Communities
Insurances
Investors
Commercial Partners
Associates
Tech Partners
Inventory integration
Biz travel platforms
And many more
Key activities
Minimise risks
Deliver consistent guest
experiences
Remove frictions between guest
and host
More guests and hosts
New offerings
Key resources
Active hosts and guests
Branding
Data (listing, user data, etc.)
Algorithms
Skilled staff
Acquisitions
Value Propositions
To guests:
Choice and variety
Amenities
Often cheaper
Authentic stays
Local experiences
To hosts:
Income generation
Good, screened guests
Management tools
To all:
Risk minimisation
Ease of transactions
Customer relationships
To guests & hosts:
Safety and security
Support
Issues management
To communities:
Good neighbour and citizen
Channels
Sales, marketing:
Word-of-mouth
Digital marketing
Referrals
Transactions
App, website
Host and guest
Customer segments
Guests:
Traditional geo-demo
- High(er) education
- High(er) income
- 30-49 year-old
Leisure (single v family)
Business (short v long)
Hosts:
Maximisers
Opportunity seekers
Microsegments:
For various purposes, e.g.
optimised ranging, matching,
trands, etc.
Cost structure
Cost of revenue: Insurance, Payment processing, IT infrastructure
General & Admin: G&A staff, legal
Research & development: Technology platform, new offerings
Sales & Marketing: Customer acquisition, discounts, promos, referrals, associates, etc.
Revenue Streams
Commisions on transaction values (incl on service fees)
Urban/suburban/rural (rural highest)
Prices
Rental guests: up to 14.2%
Rental hosts: 3%
Event hosts: 20%
Hotels: 14-16%
Source: Innovationtactics.com
, Based on the Business Model Canvas by Strategyzer.com, used under CC BY-SA 3.0
Airbnb Business Model Canvas
Key partners
Rental hosts
Superhosts
Experiences hosts
Large landlords
Tourism partners
Communities
Insurances
Investors
Commercial Partners
Associates
Tech Partners
Inventory integration
Biz travel platforms
And many more
Key activities
Minimise risks
Deliver consistent guest
experiences
Remove frictions between guest
and host
More guests and hosts
New offerings
Key resources
Active hosts and guests
Branding
Data (listing, user data, etc.)
Algorithms
Skilled staff
Acquisitions
Value Propositions
To guests:
Choice and variety
Amenities
Often cheaper
Authentic stays
Local experiences
To hosts:
Income generation
Good, screened guests
Management tools
To all:
Risk minimisation
Ease of transactions
Customer relationships
To guests & hosts:
Safety and security
Support
Issues management
To communities:
Good neighbour and citizen
Channels
Sales, marketing:
Word-of-mouth
Digital marketing
Referrals
Transactions
App, website
Host and guest
Customer segments
Guests:
Traditional geo-demo
- High(er) education
- High(er) income
- 30-49 year-old
Leisure (single v family)
Business (short v long)
Hosts:
Maximisers
Opportunity seekers
Microsegments:
For various purposes, e.g.
optimised ranging, matching,
trands, etc.
Cost structure
Cost of revenue: Insurance, Payment processing, IT infrastructure
General & Admin: G&A staff, legal
Research & development: Technology platform, new offerings
Sales & Marketing: Customer acquisition, discounts, promos, referrals, associates, etc.
Revenue Streams
Commisions on transaction values (incl on service fees)
Urban/suburban/rural (rural highest)
Prices
Rental guests: up to 14.2%
Rental hosts: 3%
Event hosts: 20%
Hotels: 14-16%
Source: Innovationtactics.com
, Based on the Business Model Canvas by Strategyzer.com, used under CC BY-SA 3.0