DistributionEffectivity and reach of majordistribution channelsPrice-based competitionPrices are set relative to the competititionPrice fairnessUsage of hidden fees and charges to mask real pricesBrand strenghClients are aware of its reputationQualityDurability, functionality and environmental impactLowHighSeries 1Series 2Untitled Semantic Differential Scalehallo!hallo!DistributionEffectivity and reach of majordistribution channelsPrice-based competitionPrices are set relative to the competititionPrice fairnessUsage of hidden fees and charges to mask real pricesBrand strenghClients are aware of its reputationQualityDurability, functionality and environmental impact