ApprovalConceptDesignPrototypeTestingProductionMarketingdefine market segments identify lead users identify competitive productsdevelop plan for product options and extend product familydevelop marketing plandevelop promotion and launch materials facilitate field testingplace early productions with key customersProductinvestigate feasibility of product concepts develop industrial design concepts build and test experimental prototypesgenerate alternative product architectures define major subsystems and interfaces refine industrial designdefine part geometry choose materials assign tolerances complete industrial design control documentationdo reliability testing, life testing and performance testing obtain regulatory approvals implement design changesevaluate early production outputFinancingeconomic analysismake-buy analysisdevelop sales planfirst fairsOther functionestimate manufacturing cost assess production feasibilityidentify suppliers for key components perform make-buy analysis define final assembly schemedefine piece-part production process design tooling define quality assurance processesfacilitate supplier ramp-up refine fabrication and assembly processes train work force refine quality assurance processesbegin operation of entire production systemUntitled Project Phase ChartApprovalConceptDesignPrototypeTestingProductionMarketingdefine market segments identify lead users identify competitive productsdevelop plan for product options and extend product familydevelop marketing plandevelop promotion and launch materials facilitate field testingplace early productions with key customersProductinvestigate feasibility of product concepts develop industrial design concepts build and test experimental prototypesgenerate alternative product architectures define major subsystems and interfaces refine industrial designdefine part geometry choose materials assign tolerances complete industrial design control documentationdo reliability testing, life testing and performance testing obtain regulatory approvals implement design changesevaluate early production outputFinancingeconomic analysismake-buy analysisdevelop sales planfirst fairsOther functionestimate manufacturing cost assess production feasibilityidentify suppliers for key components perform make-buy analysis define final assembly schemedefine piece-part production process design tooling define quality assurance processesfacilitate supplier ramp-up refine fabrication and assembly processes train work force refine quality assurance processesbegin operation of entire production system