RETHINKING RETAIL MARKETING

The Retail Industry at a Crossroads: With the explosion of the online global marketplaces and the ever-increasing reach of the giant retailers, in addition to pressures of the real estate, marketers have to rethink their marketing strategies for brick-and-mortar stores. Joseph Grano, president and founder of Next-Mark, a marketing, creative strategy and PR firm has shared on [Forbes] (https://www.forbes.com) his considerations—[read more] (https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/rethinking-retail-marketing-in-an-era-of-change/#7b2857e23f76).