RETHINKING RETAIL MARKETING

The Retail Industry at a Crossroads: With the explosion of the online global marketplaces and the ever-increasing reach of the giant retailers, in addition to pressures of the real estate, marketers have to rethink their marketing strategies for brick-and-mortar stores. Joseph Grano, president and founder of Next-Mark, a marketing, creative strategy and PR firm has shared on Forbes his considerations—read more.

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