Apple could enter foldables with a 25% market share in 2026

Apple could enter foldables with a 25% market share in 2026 is a horizontal bar chart that visualizes Counterpoint Research’s forecast for the global foldable smartphone market in 2026. The chart compares the expected market shares of the main players in the category, highlighting Samsung’s leading position at 38%, Apple’s projected entry at 25%, and Huawei’s 22% share, alongside smaller contributions from Motorola, HONOR, and other brands.

The visualization emphasizes how significant Apple’s entry could be for the foldable segment. Rather than entering as a niche player, Apple is projected to become the second-largest foldable smartphone brand in its first year, capturing roughly one in four foldable shipments. Supporting indicators below the chart add further market context, showing that cumulative foldable smartphone shipments are expected to surpass 100 million units by the end of 2026, with global foldable shipments projected to grow by 37% in 2027.

By combining market share data with a clear annotation and supporting market indicators, the chart makes it easy to understand both the current competitive landscape and the momentum of the category. Horizontal bar charts are particularly effective for visualizing market share, comparing competitors, and highlighting one central takeaway within a broader market story.