What is a Keep Calm and Chart On poster?

Transform the iconic British propaganda poster design into a customizable data visualization tool that captures attention while delivering your message. This poster-style chart combines the recognizable “Keep Calm” format with your own custom text, creating memorable presentations that blend historical design with modern communication needs.

Key Features

• Iconic design: Based on the famous WWII British propaganda poster
• Customizable background: Choose any background color to match your brand or theme
• Flexible text layout: Mix large and small text sizes for visual hierarchy
• Multiple text lines: Support for up to 10 lines of custom text
• Typography control: Distinguish between headline and supporting text sizes
• Full customization: Complete control over message and visual appearance

Best Use Cases

• Motivational presentations: Rally teams around goals or challenges
• Brand messaging: Create memorable slogans or company values displays
• Event announcements: Eye-catching poster-style event promotion
• Change management: Communicate important organizational messages
• Team building: Create shared mantras or mission statements
• Marketing campaigns: Leverage recognizable design for brand awareness
• Conference presentations: Opening or closing slides with impact

Configuration Options

Customize your poster with comprehensive controls:

• Background color: Full color picker for brand matching or thematic consistency
• Text content: Up to 10 customizable text lines
• Text sizing: Mark individual lines as “small” for supporting text or leave large for headlines
• Message flexibility: Complete freedom to craft your unique message

Design Heritage

The “Keep Calm” poster format offers several advantages:

• Instant recognition: Audiences immediately understand the reference
• Authority: Borrows gravitas from historical significance
• Simplicity: Clean, uncluttered design focuses attention on your message
• Versatility: Works for serious business messages or lighthearted team communication
• Memorability: Familiar format makes your custom message more memorable

Text Strategy

Effective use typically follows patterns like:

• Call to action: Motivational verbs (KEEP, STAY, REMAIN)
• Emotional state: Desired mindset (CALM, FOCUSED, POSITIVE)
• Conjunction: Connecting word (AND, WHILE, BUT)
• Main message: Your key communication
• Continuation: Supporting text or elaboration

Professional Applications

This visualization works particularly well for:

• Crisis communication: Maintaining morale during difficult periods
• Goal setting: Creating rallying points for team objectives
• Cultural messaging: Reinforcing organizational values or behaviors
• Change announcements: Combining familiarity with new information

The poster format transforms ordinary business communication into striking visual statements that audiences remember and share.

Keep Calm and Chart On: What's new?

Jun 5, 2025

The “Keep Calm and Chart On” plugin got a bit of a refresh! 🎉

It now supports custom document sizes and a bit more interactivity.