What is a retention chart?

A retention chart is a series of sequential half circles arranged along the same axis. It is used to visualize the retention of a value over different steps or phases of a process. Every half circle is proportional to the kept amount in the phase it represents.

The retention chart is used in business for cohort analysis to visualize retention rates or processes, that lead to narrowing down or sharpening input elements (e.g., leads in a sales or marketing, customer journeys and customer retention, as well as employee retention—in other words, processes that might also involve drop-outs or filters).

How to make a retention chart with Vizzlo?

This vizzard is an intuitive online retention chart maker. Check the examples to get inspired and follow these easy steps to make a colorful retention chart in seconds:

• Click on the elements to select and edit them.
• Alternatively, use the active cards in the sidebar or the spreadsheet to enter your data.
• Click on the “+” handles to add new phases.
• Explore the options of the tab “APPEARANCE” to customize the display of labels, colors, and fonts.

Pro tip: While sharing similarities with a funnel or pyramid chart, Vizzlo’s retention chart is best used to visualize exactly that: retention. If you try to visualize a form of hierarchy, a pyramid chart might better fit your needs. For visualizing a narrowing process, a vertical funnel is well suited.

Retention chart maker: key features

• Custom colors and number formats
• Optional value labels

Retention Chart: What's new?